Music Video

The music video i have chosen to write about is 'Here it Goes Again' by Ok Go

I've chosen a very simple video in terms of camera work as it is quite clear the camera stays in one position the whole time and that the whole video was shot in one take. However the overall video was very popular due to the choreography. The band chose a clever idea in which to dance on treadmills which really grabbed audiences interest. This video has showed me that not all music videos are about special effects and narratives. Even though these things are good, this video shows, that even without it, a music video can still be as effective.