Marketing Campaign

The band's website that I have chosen to analyse is JLS.

I am going to be looking at their website and their campaign for their previous album and their upcoming one.

Their website is : http://www.jlsofficial.com/gb/

JLS are part of Sony Music Entertainment UK LTD and also to Epic Records. These two institution names are on the website at the bottom for people to be able to see they are a signed band.

The main function of the website is to sell the band to audiences which is done mainly by the boys themselves by their looks and personalities.



The main image of the website is of the boys and it dominates the homepage. It stands out immediately as soon as you are on the page. The boy's are all posing with serious faces and have been styled in a model-like way to look as attractive as possible. The whole scene of them in the car in posh suits makes them look very handsome and definately appealing to the target audience of teenage girls.  

The website is very much desgined in suitable ways to appeal to their teenage girl audience.The band have a video blog on their homepage. This allows audiences to watch messages the band have left for their fans. This is an example of how the boys are using their personalities to entice their audience. The boy's fun and cheeky personalities are shown through the videos and will grab attention of their audiences. Also in some of the videos, the boys dress up and therefore are presenting themselves in a stylish way which wil also grab audiences attention. The video player also begina automatically therefore immediately grabbing the attention of anyone who visits the site.

There is also the opportunity to view the band's individual profiles. This is a common feature of a boy band website as it allows audiences to have a favourite and find out more about particular members.

Also, from the photo you can see there are links to Twitter, Facebook, Myspace and other pages all related to the band. This allows the audience to be interactive and have access to these other sites, further promoting the band and appealing to broader audiences.

There is also the opportunity for fans to become members of the site. By their slogan 'membes have more fun' there is more encouragement for people to join.

There is also a chance to get the JLS newsletter and sign up further encouraging audiences to become more involved with the band and their products.

All these options above are ways which have been used to market the band through the website.

The website also has a pop up player which allows people to listen to the bands music. This is promoting their songs and allowing audiences to listen to their album and singles online. 

There are also news and events links to keep the audience updated with appearances and tour dates.

There are many opportunities for the audience to be able to buy into the band.

They are promoting their debut single and have links to other companies such as Amazon and Itunes for the audience to buy it now.

There is also the opportunity to pre-order the upcoming album and the dvd. This is allowing the audience to be able to get it first.

  

Audiences can also buy into the band by purchasing tickets to their upcoming tours. There are lists of tour dates on the website and links to allow you to buy tickets now.

  

 Another way to buy into the band is by visiting their online store which offers merchandise surrounding the band. There are clothes, accessories and posters available to purchase.

Overall, the entire website is using the band's look and personalities in order to gain attention from audiences. They have a big focus on the band itself shown through the multiple galleries and videos but also on the music, shown through the promotion of the album and also the importance of winning awards for their music.