Evaluation - Question 3

What have you learned from your audience feedback?

VIDEO

For our audience screening we set up an event on Facebook in order to invite people to come and view our video. This was an easy way to alert everyone of the screening.

We printed out a set of questionnaires for our audience to fill in. From these, we were able to get their feedback and what they thought of our video.

Here is an example:

Having these questionnaires has been really useful as we have seen whether or not we achieved what we set out to achieve and targeted the correct audience. At our screening, we had a variety of boys and girls however they were all between the ages of 15-17 therefore the upper limit of our target audience was missing. Despite this, we were still able to see patterns across the particular audience group.

The themes people picked out were generally centered around love and relationships. We wanted our video to be simple yet effective which is why we moved away from the whole narrative idea. This would have shown our particular themes easier however the lyrics of the song and just by having the one dancer and artist in the video also got this across.

A lot of people on the questionnaire said they would have preferred if there wasn't any smoke in the video. Looking back, i do think the smoke is effective in parts, for example i really like the look of this shot:

However i do agree that it was rather distracting at times and we could have just stuck to the contrasted backgrounds.

WEBSITE:

Our comments on the website were really positive. Everyone said that it was easy to navigate and contained all the information they needed. Lots of people liked the colour scheme and layout.

Many people said the videos page was especially good.

They commented on the fact they were able to see exclusive videos and listen to other tracks from the artist.
Also people liked the store page.

They said we had worked well on creating the hoodies for the store.

Some negatives were that we could have added more news onto the news page and created a totally separate page for the tour, however everyone said we had done well to make the website look professional.

ALBUM:

Our album cover recieved the best feedback as everyone said it looked exactly like a real album cover. Most peoples favourite was the inside cover page as they said the glowing effect was especially good.

From the feedback from our video, website and album cover we have learnt that we did manage to appeal to our audience as we got positive responses to our three products.