How effective is the combination of your main product and ancillary texts?
Our video, website and album cover work together in order to brand and market our products and this was essential to ensure a link between the three products.
Our video was modern, performance based and was set in a studio with the main selling point being the artist himself. We did have a back up dancer as this was common in the RnB genre.
We used the artist’s identity in order to sell our products therefore our ancillary texts use a lot of imagery and key shots of the artist in order to grab audiences attention. We have an extreme close up of the artist on the front cover of the album which is immediately attention grabbing and there is an image of him on every cover.
Our website homepage has a background image of the artist and also other images throughout the site. For example on our bio page we have another shot and our gallery contains multiple images for audiences to look through.
Our main colour scheme was black, white and purple and this is consistent throughout all our products.
For our website, we chose black as our background colour so that white would stand out and so would the purple. I think these three colours worked very effectively together and were aesthetically pleasing.
The colour scheme on the video was black and white. We used contrasting white and black backgrounds with black costumes. There was no purple visible in our video as we introduced this colour for our ancillary texts.
For our album, the theme of purple is very prominent. It is visible on every page of the album. On the front our artist is wearing a purple hoody, on our back cover, we have used purple for the text. On our inside covers we have used a purple background on one, and a purple glowing outline on the other. These mixed with black, in my opinion creates a very striking theme of colours.
We have used a unique font throughout both the website and album cover and this stands our across both products. By having the similar colour scheme and fonts, this creates synergy between the two products and links them.
Our website acts as the home for viewers to access everything from artist profiles to our album and music video. The music video is on the homepage so it is clear and stands out. There are also links to purchase the album and therefore our website provides interactivity for audiences and also links together our three products.
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